a purposeful approach
We’re not just creating quality treats; we’re rethinking the format. It’s what you’d expect from the people who invented the Jerky Tenders® category.
MISSIOn
We’re paving the way with protein-first products made with simple ingredients that excite pets (and their parents) to Treat on Purpose™.
Vision
We’re pet parents first and foremost, so our vision is always to make pets feel good and trust that we’re dedicated to the health and happiness of pets everywhere.
Who We Are
Responsibility to Our Pets
We’re pet parents first and foremost, so you can trust we’re dedicated to the health and happiness of pets everywhere. We focus on building transparent brands, crafted with high-quality ingredients that we’d give our own pets.
Simplicity and Nourishment
Every decision we make is shaped by a clear sense of purpose. Our journey has been anything but ordinary. Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.
Innovation and Experience
We’re committed to paving the way by building a portfolio of products that excite retailers, customers and pets alike. As a category creator, you can trust we’re bringing fresh ideas backed by deep industry experience.
Our Team
Trey Steidle, CEO
CJ Gottuso, CFO
